Campion and Company
Campion and Company
Tracy Campion and her team of highly regarded real estate agents are some of the best in the business. In fact, Campion and Company is ranked #1 among Boston’s brokerage firms. When Union Street Media and Campion and Company first partnered together in 2013, the boutique agency had already established a solid reputation - yet they needed a way to translate their success offline into an online strategy that would work now and in the future. They needed robust digital solutions that would help them establish their brand, create their audience, nurture and convert their leads, and engage their network of customers, developers, prospects, and agents online.
Because Campion and Company was looking for a digital strategy to maintain their reach as well as generate leads, Union Street Media implemented an omnichannel approach that would ensure they could reach and monetize their highly targeted audience across any online channel, from Google to Instagram to the hundreds of other web properties that the Union Street Media team found effective in reaching luxury buyers. Because of the uniqueness of Boston’s luxury real estate market, marketing strategies also had to balance multiple needs - staying #1, especially in key neighborhoods, growing share where additional transaction volume was needed to fuel the firm’s growth, and most importantly, identifying and monetizing buyer interest in the luxury condo buildings Campion and Company exclusively represents.
Tracy has been the number one broker in the state of Massachusetts since 2001 and Campion and Company’s digital strategy has played a major role in the firm’s success. As Campion and Company continues to innovate with Union Street Media, the phenomenal results they’re seeing have, and will continue to, set the bar for what it means to successfully market luxury listings and grow a luxury real estate brokerage online.