There are two schools of thought when it comes to real estate tech: some try to go for the “all-in-one” solution.

Let’s find one company with one application that does everything we need it to do and does it better than everyone else in the world.  There are lots of claims from different proptech companies that they offer that and an entire brokerage (Compass) who claims the same thing too.  Does that really exist? Well, we don’t think so.

The path that McColly Real Estate chose – and we were honored to be a part of – is the “best-in-class” solution.  Working with the amazing minds at T3Sixty, they sought out the best providers for websites and digital marketing (Union Street Media), CRM, agent websites & back office solutions (MoxiWorks), SEO-friendly buyer lead generation tooling (Buyside), transaction management solution (SkySlope), mobile application (HomeSpotter) and one back-end system with a single login powered by Konverse.

“We’re extremely excited to roll out the McColly Connect platform with tools that will have a huge impact on our agent’s real estate businesses, ultimately driving what matters most to us; productivity,” said McColly Real Estate’s founder Ron McColly.

“This was a smart, intelligent approach to real estate technology,” said T3 Sixty senior vice president Travis Saxton, who helped the firm design and roll the McColly Connect system out. “With a focus on productivity and practical innovation, McColly comfortably made the perfect decisions for their brokerage and agents.”

“We care about what our agents have in their toolbox and want to fuel their immediate and long term success,” said Monica Decker director of marketing and technology for McColly. “Our systems integrate well with each other and through this thoughtful approach we are able to truly drive usage and with that comes productivity.”

With lots of technology noise in the real estate space in the last twelve months, McColly has been able to quietly put together one of the strongest platforms in the industry. It’s a sign that large brokerages are, and can, compete amidst the dynamic change that is happening around them when they take the right approach.

The outcome of our collective work went live today.  Check out!