It’s so important that potential sellers find you first online that we’re making it easier than ever to build your digital presence. Our media strategies ensure we attract sellers wherever they are online and present them with relevant content that will build trust and drive inquiries. We leverage multiple data sources to identify potential sellers and target them online, such as:
- Demographics like household size, income, job status and more
- Interests like home improvement, personal finance, mortgage applications and more
- Life events like marriage, aging, children entering college, etc.
- Contextual signals like keywords and content (recently sold properties)
- Keyword search history
- Interest in agents, brokers, and real estate agencies
- Past site visitors, leads, and customers
- Social media followers