Kind of like a billboard
just cheaper, better looking and more effective.
Real estate display ads are image-based advertisements that can appear on a wide-range of sites across the web. Ads generally appear in the sidebar or header of participating sites, providing an immersive way to engage your audience and capture customers’ attention. Display advertising is an especially effective strategy for Realtors who want to grow awareness of their real estate brand through digital channels.
This form of advertising casts a much wider net than keyword-based search engine marketing and it offers advertisers control over ad placement. By carefully selecting audience criteria such as location, demographics, and interests, or by choosing specific websites in the network, you can include your ads on the websites your ideal audience frequents most.
If you’re looking to grow brand awareness and advertise to a wide audience of potential buyers and sellers who are at various stages in the sales funnel, then display advertising is worth considering.