Report, Recommend and Revise

It takes time to gain a strong placement for “organic” or “natural” search on search engines. We implement on-site optimization techniques (naturally keyword-rich content, meta tags, internal linking) to build organic placement as quickly as possible. 

Union Street Media tracks the effectiveness of this effort by determining Key Performance Indicators (KPIs) for your site and tracking the results using Google Analytics and the Google Webmaster Tool. The reporting time frame – weekly, monthly, quarterly – is determined by your ability to react to the data and make changes to site content if indicated. You will be trained to understand the basics of the data and you will be able to respond to it by editing your site’s content yourself with our Content Management System. If you're unsure of what the data is telling you, make use of our "Analyst on Call" service. Just give us a call at 802-865-3332 x108.

Continuous Improvement Process.

If you are committed to consistently observing and responding to market forces and/or improving your site based on how your customers use your site, then CIP can help. This involves a time commitment both for you and your company as well as USM's Marketing Team. You determine your maximum budget for six months and we submit a process plan that fits your budget.

Want more info on implementing CIP? Contact us!